tag:blogger.com,1999:blog-49056032783852465732024-03-13T16:41:28.023-07:00Don't Hide Be SeenThis blog is about the images, the messages and the tools you need in order to tell potential customers exactly who you are, what you do and how you will provide the best service for them. It’s about keeping it simple and effective to help you win new customers.V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-4905603278385246573.post-36942585315220785692017-06-12T03:42:00.000-07:002017-06-12T03:42:10.851-07:00Predicting the future<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPjZUSg7LZFUgWpAmVi2lFnSuA-H3rY7VMAlizLElYG9sVlSScdhr5f2YERWPNbGfjzVK71vG_Yh8R8q4CsYpNQMF_Pu8wRKS7AYsQjSINb3Xwg50wgBjFXhMWCaQG835gEesAptZ1QDc/s1600/Predicting+the+Future.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPjZUSg7LZFUgWpAmVi2lFnSuA-H3rY7VMAlizLElYG9sVlSScdhr5f2YERWPNbGfjzVK71vG_Yh8R8q4CsYpNQMF_Pu8wRKS7AYsQjSINb3Xwg50wgBjFXhMWCaQG835gEesAptZ1QDc/s320/Predicting+the+Future.png" width="320" /></a></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For small businesses to survive, grow and stay ahead of the
competition involves knowing the unknown – predicting the future. </span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Understanding
where you want to be and how to get there is a good, solid strategy, but
knowing what the future holds for your industry, your market place and your
working practices and planning for those developments is a great strategy.<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">So how to predict the future...<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Simple. <o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Understand where changes could occur, what those changes might
be and how they will impact your business. <o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Then plan for it.<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">But anything could change!<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Of course we are not magicians, but we can do some simple wizardry.
To understand what might happen, look at:<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">What
has happened – spot patterns and trends<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Read
what the experts predict <o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">o<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Look
at industry forums and check out business forums<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">o<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Look
up leading business figures and see what they are saying<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Visit
your main industry expos – see what’s on the horizon <o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Spot the trends.</span></span><br />
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">When looking for future trends, remember that impacts on your
business come from different areas, with the key areas being:<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"> 1.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Industry
sector movements<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"> 2.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Changes
in your market place<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"> 3.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Customer
buying patterns and attitudes<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"> 4.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Technology
advancements<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"> 5.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Employees
and working trends<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"> 6.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Supply
chain<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The principle for small business is to focus on what is
relevant to you and your business and then identify assess opportunities and
risk. You will then be able to develop the right actions to capitalise on
opportunities and minimise the impact of risks.<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Focus on the future</span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Once you have a clearer picture of what the future has in-store,
make sure you are geared up now with the right strategies. The right marketing
tools will be those that work now, and will adapt effectively with change. <o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Here are some of the key marketing trends:<o:p></o:p></b></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Make
the most of smart devices – is your business smart-friendly? Customers are
moving to mobile-decision-making<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Do
as you say – be open and honest with your customers and deliver on that<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Let
your customers market you – encourage reviews, get that feedback and make your
customers want to spread the positive word<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Content
is the new... content! You can never beat amazing content for capturing
attention, inspiring interaction and raising your profile in searches<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Make
social media work for you – interact online the way your customers do<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 150%;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="line-height: 150%;">Lights,
camera, action! – get video happy and captivate your market place<o:p></o:p></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">And remember...</span><span style="font-size: large;"><o:p></o:p></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>The past cannot be changed, but the future is still in your
power.<o:p></o:p></i></span></span></div>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-57816660742454475422017-06-05T06:04:00.002-07:002017-06-05T06:04:24.945-07:00Introducing ‘Marketechnologing’ (Martech for short, but far less fun to try and say!)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL5LjRyqxkoy3Cw97UHJdIgAjW-5fWyRvpPorFLz_VDkAQbfk0FElgP0XpyAyJGuA3YG9tSh5nzMbKU2858hycOGoq_074VmEJxCBg8WYhcI5_nQvXl6qHkj6-PKbltvMLpBjS_syicJg/s1600/Marketechnologing+Graphic-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="417" data-original-width="417" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL5LjRyqxkoy3Cw97UHJdIgAjW-5fWyRvpPorFLz_VDkAQbfk0FElgP0XpyAyJGuA3YG9tSh5nzMbKU2858hycOGoq_074VmEJxCBg8WYhcI5_nQvXl6qHkj6-PKbltvMLpBjS_syicJg/s400/Marketechnologing+Graphic-01.jpg" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt;">Growing a business is about making
the right choices and taking advantage of the things that will help you grow.
Two examples of this are marketing and technology. Both, independently, create
amazing opportunities to springboard growth, but what about if you combine
them?</span></div>
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<b><span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
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<b><span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Marketing + Technology=Marketechnologing (and loads of great
opportunities!).<o:p></o:p></span></span></b></div>
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<span style="font-size: 16.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">It’s part of everyday life.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">Technology is a given part of a business’s day-to-day life –
operations and communications – and marketing is happening all the time in your
business, with or without your direction – every part of your business that
interacts with your customers/stakeholders is creating an impression about your
business. So harnessing the opportunities they can provide, separately or
together, will massively boost your business development.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 16.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">So this is ‘Marketechnologing’ <o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">Marketechnologing is the beautiful blending of marketing and
technology and benefitting from the massive opportunities this can bring to
your business. And guess what... you are marketechnologing already! Websites,
social media, mailchimp, Google analytics, texting, Hootsuite, design tools,
planning software, etc.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 16.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Understanding technology and how it
can really help your business will enable you to market your business even more
effectively.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">- Your technology effects how you do communicate and how you can
communicate with customers – having the best technology to communicate quickly,
clearly and effectively is key.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">- Customers use technology for more and more of their decision
making – smartphones, ratings, reviews, comparisons, etc. So connecting with
customers through the technology they use is critical.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">- Technology has changed how fast, how far and how targeted your
reach can be.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 16.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">How good is your marketechnologing?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;">So if your customers are using technology to buy and make
decisions, are you using technology effectively to get in front of them? You
need to truly understand the technologies you use (smart devices, social media,
websites, mailchimp, etc) in order to understand the potential and how to
harness the benefits for your business. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Growth will come with great marketechnologing.<o:p></o:p></b></span></span></div>
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<br /></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-3464966932789277462017-04-12T14:07:00.000-07:002017-04-12T14:07:46.870-07:00What does your brand say about you (and your Squirmlets) behind your back?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWGxBktQQbs3ZzvohnOSCcIVwCmUMxlRBlLGBB8ZB4817I5g9qFa_HbZMVrT2BADgkcdjN6Uf4HiKF_uwVGY2iVeBZM_o-RZbeqghN9Mu_s_fR0nXLwDVcmhzl5bsGSB1ESd13uOjd1r0/s1600/what+does+your+brand+say+about+you+and+your+squirmlets+behind+your+back.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWGxBktQQbs3ZzvohnOSCcIVwCmUMxlRBlLGBB8ZB4817I5g9qFa_HbZMVrT2BADgkcdjN6Uf4HiKF_uwVGY2iVeBZM_o-RZbeqghN9Mu_s_fR0nXLwDVcmhzl5bsGSB1ESd13uOjd1r0/s320/what+does+your+brand+say+about+you+and+your+squirmlets+behind+your+back.png" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">You’re creative, so crafting a fantastic brand should be a
doddle (or is that a doodle). </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Wrong.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Your wonderful creations are a personal testament to your
creative ability and your passion. You spend hours carefully stitching detail,
moulding intricacies and blending colours. This is about what you want to do
and what you want to sell. However, your brand isn’t about you, or even totally
about your amazing creations... it’s about your customers and what they want and
like.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">To show you what I mean, let’s go back to the birth of your
creations...</span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;">Introducing
Squirmlets.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">One day you have this wonderful idea and you turn that idea
in to (for the purposes of this blog) a ‘Squirmlet’. Now this Squirmlet is soft
and squishy and adorably cute. They come in a range of colours and there are
ten different characters to collect, each with their own personalised poem
about their individual likes and dislikes. Fantastic idea and absolutely
perfect for primary school aged children to collect. </span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">So how is a brand
going talk about your Squirmlets behind your back?<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Well, your brand is how your Squirmlets (and your business) are
perceived by others, and most importantly by your target audience (i.e. those
mums, dads, aunties, grannies, etc of primary school children, as well as the
kids themselves). Your brand literally speaks to your customers, telling them
what to expect from you (quick delivery and quality craftsmanship) and your
Squirmlets (hours of fun and swapsies with friends). </span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">So how does your
brand do this? <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
</div>
<ul>
<li>·<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -18pt;"> </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;">Through the words and pictures on your flyers
and adverts;</span></li>
<li>·<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -18pt;"> </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;">By the quality of your Squirmlets and how you
package and present them;</span></li>
<li>·<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -18pt;"> </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;">With your Squirmlet (and non-Squirmlet)posts on
Facebook, Twitter, Instagram and Pinterest; </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;"> </span></li>
<li>·<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -18pt;"> </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;">Through your Etsy descriptions, images and price-points;</span></li>
<li>·<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -18pt;"> </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;">By how your Squirmlet website and online shop look
and how easy they are to navigate and purchase from...</span></li>
</ul>
<!--[if !supportLists]--><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Everything that is seen by those mums, dads, kids, etc. <b><u>is your brand</u></b> and each one of
those elements will create an impression about you and your Squirmlets. So you
need to be sure you are creating the right impressions.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">So what impression
are you creating right now?<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Is it an honest and representative impression?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Is it the right impression?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Is it an impression that will interest and
entice your customers?</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Here’s how to craft a brand that will say the right things
(up-front or behind your back!)<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;"> </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;"> 1.</span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -18pt;">
</span><b style="font-family: Arial, Helvetica, sans-serif; font-size: x-large; text-indent: -18pt;">Define
your best (and actual) customers.</b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;"> You need to </span><u style="font-family: Arial, Helvetica, sans-serif; font-size: x-large; text-indent: -18pt;">know</u><span style="font-family: Arial, Helvetica, sans-serif; font-size: large; text-indent: -18pt;"> exactly who your
target market is in order to understand the best way to promote to them, with
right images, best words and most suitable methods that will grab their
attention.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> 2.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><b>Know your
competition and define how/why you are different.</b> What makes you stand out,
and what sets you apart from others offering similar products/services, is what
will make customers come to you. Shout about what makes you (and your
Squirmlets) special and unique.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> 3.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><b>Create
the right logo.</b> A single image can convey numerous messages, and these
messages are providing your potential customers with their first impressions of
your product/service. Creating a first impression only happens once and
creating the right impression is vital.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> 4.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><b>Set the right
tone.</b> People don’t always remember the words and images you use, but they
will remember the impression and the feelings they created. So how you say
things is just as important as what you are saying. The right words delivered
in the right way can influence your customers and persuade them to choose you</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> 5.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><b>Define
your message.</b> Strong, clear and consistent messages are needed across all your
promotional and sales activities, in order to sell yourself to your customers...
to get their attention and guide their actions.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> 6.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><b>Be
consistent.</b> Make sure your customers recognise YOU instantly on your
website, your Facebook page, your Etsy page, your Eshots, your craft fair
signs, etc. So that means the same use of colours, imagery and messages in the
same way across everything.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;">And one final thought for you...</span></div>
<div class="MsoNormal">
<i><span style="color: #a6a6a6; mso-themecolor: background1; mso-themeshade: 166;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;">Does your
brand whisper sweet reminders when you deliver your products... a branded gift
tag, a logo’d sticker on the packaging, a leaflet about your product range
inside the package?<o:p></o:p></span></span></i></div>
<div class="MsoNormal">
<i><span style="color: #a6a6a6; mso-themecolor: background1; mso-themeshade: 166;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-large;">Or does
your brand sneer and say ‘you can’t find me’ as it hides on a plain white
carrier bag, a blank Facebook cover, or a missing strap line?</span><span style="font-size: large;"><o:p></o:p></span></span></span></i></div>
<br />
<div class="MsoNormal">
<o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><i>This was a guest blog I wrote for Today We Craft, a blog helping people who want to take crafting from just a hobby to a profitable business:</i></span></o:p></div>
<div class="MsoNormal">
<a href="http://we-craft.blogspot.co.uk/" target="_blank"><i>Vist Today We Craft Blog ></i></a></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-73623043912157337772017-03-28T01:31:00.001-07:002017-03-28T01:31:53.310-07:00What a load of blog!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Pmz-XXaEd7AoxQc_gRZ0btqvBHAvmEQmnvMSElFvt8Z1EAPnQYG1tFSv8mD5rg72atkroeLCd6ji0Ivpa_nZgQj937bzanTyHLTRnWrvi_4z4-l_qfgNx6_VAL7vNr1YYMH-H3YV8VA/s1600/what+a+load+of+blog%2521.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="335" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Pmz-XXaEd7AoxQc_gRZ0btqvBHAvmEQmnvMSElFvt8Z1EAPnQYG1tFSv8mD5rg72atkroeLCd6ji0Ivpa_nZgQj937bzanTyHLTRnWrvi_4z4-l_qfgNx6_VAL7vNr1YYMH-H3YV8VA/s400/what+a+load+of+blog%2521.png" width="400" /></a></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-size: large;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><br /></span></b></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-size: large;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><br /></span></b></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-size: large;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">Newsflash!
Tesco is blogging about 5 things you can do with a pineapple......</span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{140}" paraid="1476850353" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">OK
I'm not sure if they actually are, but</span></span></span></b></span><span class="apple-converted-space"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">its</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></b></span><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">the sort of thing that they would blog
about.</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{142}" paraid="427749932" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
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<br /></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span class="eop"><span style="font-family: Calibri, sans-serif;"><span style="font-size: x-large;"><b>What a load of blog!</b><o:p></o:p></span></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span class="eop"><span style="font-family: Calibri, sans-serif;"><span style="font-size: x-large;">How blogging can help your
business identity.</span></span></span><span style="font-family: Calibri, sans-serif; font-size: large;"><o:p></o:p></span></div>
<div align="center" class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{145}" paraid="413658434" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; text-align: center; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<br /></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{147}" paraid="28959493" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-size: large;"><i>Guest
Blog</i></span></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{147}" paraid="28959493" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-size: large;"><i>Written by Joanna Clark from popular blog 'Today We Craf't<o:p></o:p></i></span></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-family: Calibri, sans-serif;"><span style="font-size: large;"><a href="http://we-craft.blogspot.co.uk/" target="_blank"><i>Visit Joanna's blog, Today We Craft ></i></a><o:p></o:p></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-family: Calibri, sans-serif;"><span style="font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMEFcv30PWxnPpEDDplvtofiT5DEyB0rmw-yvm5iUY6jUoWy4-iz98cn58w6KbRdPapMo08NNGwe29j2L_6mepGWfTIFlpk9EKJCTsN1K6TGUWxwLZVuFAtoKPWEzCVT9AqAbxsybmRM0/s1600/Joanna+Clark_Today+We+Craft_Photo_0317.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMEFcv30PWxnPpEDDplvtofiT5DEyB0rmw-yvm5iUY6jUoWy4-iz98cn58w6KbRdPapMo08NNGwe29j2L_6mepGWfTIFlpk9EKJCTsN1K6TGUWxwLZVuFAtoKPWEzCVT9AqAbxsybmRM0/s1600/Joanna+Clark_Today+We+Craft_Photo_0317.png" /></a></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{150}" paraid="1828809968" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span class="normaltextrun" style="font-size: large;"><span lang="EN-US" style="font-family: Calibri, sans-serif;">In today's social media culture, nothing
is private. Your savvy customers want to know everything about your business so
they can make an informed choice about who you are, and if they want to do
business with you. </span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-size: large; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{152}" paraid="911825440" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null">And that's a
good thing! </span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br />
<span class="eop"></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"> </span></span><o:p></o:p></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-size: large;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">A customer that is engaged with your story
and your brand is far more likely to buy from you, and more importantly</span></span><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">keep</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">buying from you. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{167}" paraid="54298959" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Blogging
is about</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">strengthening
your businesses identity</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">. Creating
and sharing content that promotes your businesses core values instills interest
in your customers and helps them to trust you. This makes them want to buy from
you, because they feel that they know you better than they do your competitors.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{169}" paraid="1173178638" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{172}" paraid="825978810" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">Blogging
is the human face on the mechanical business machine.</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{175}" paraid="64539747" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">I'm
not saying that your business is a faceless robot. But if your looking to have
hundreds or thousands of customers that could be spread all across the globe,
It's difficult for them to really "know you" unless you help them out
a little. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{178}" paraid="1596504602" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">But
your blog doesn't need to sound like a teenagers diary entry.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{181}" paraid="1878411310" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">"Dear
diary, today I made a sale *happy dance*"</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{184}" paraid="1077169243" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Blogging
needs to set the tone of your business. The blog of a legal firm will sound
very different to that of a sweet shop. Imagine you are talking to your
customers sitting in front of you. What sort of language would you use? How
formal would you sound? Is the tone conversational? Frank and to the point?
Chatty?</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{186}" paraid="458863361" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span class="scx204734652"><span style="font-size: large;"><span style="font-family: Calibri, sans-serif;">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"></span><o:p></o:p></b></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-size: x-large;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">What will
it cost you?</span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span></span><span style="font-family: Calibri, sans-serif; font-size: large;"><o:p></o:p></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span style="font-size: large;"><span class="scx204734652"><span style="font-family: Calibri, sans-serif;"> </span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Quite
often, nothing.</span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{197}" paraid="923030579" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">If
you have a website already then you probably have everything already in place
to start blogging. You may want to add a page to your website that you can keep
updated and use as a blog. Alternatively you can use a free or very cheap
blogging platform and link it to your site.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{200}" paraid="1786129440" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">These
are two of the most popular free blogging sites;</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{204}" paraid="1439728764" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Wordpress</span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;">.com</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{208}" paraid="1800104423" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="spellingerror"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-position: 0% 100%; border-bottom: transparent; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Wordpress</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></b></span><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">is so simple to use! </span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{215}" paraid="332587767" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">You can
create a very professional blog in literally minutes. It looks great, but it
costs. The most basic packages are available for a</span></span><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">minimum of
£2.50 per month</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">but these are</span></span><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><u><span lang="EN-US" style="font-family: Calibri, sans-serif;">so</span></u></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">basic that I'm not sure that you would find them much
use for business purposes. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{220}" paraid="570619466" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Their
business package means that you can use your own domain name, remove the word "</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-position: 0% 100%; border-bottom: transparent; user-select: text;"><span class="spellingerror"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Wordpress</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">"
that would otherwise be plastered all over your blog as well as a host of other
benefits. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{223}" paraid="379788987" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">But with
prices starting at £20.83 per month, (that's a whopping £249.46 a year) you
need be sure that your blog is going to be earning you some revenue before you
leap in. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{230}" paraid="1023844658" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">You</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">can</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">get a free website or blog through</span></span><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-position: 0% 100%; border-bottom: transparent; user-select: text;"><span class="spellingerror"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Wordpress</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">. But if
you are serious about blogging then I would recommend upgrading to one of the
more professional packages.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{235}" paraid="1857039213" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">If
you want to</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-position: 0% 100%; border-bottom: transparent; user-select: text;"><span class="spellingerror"><span lang="EN-US" style="font-family: Calibri, sans-serif;">monetise</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">your blog or use it as a store/shopping platform for
their product then it's great.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{238}" paraid="1118302089" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Blogger.com</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{243}" paraid="884056778" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">This
is</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">hosted by
Google</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">. The advantages to this are that you blog will be
fully integrated into your google profile making sharing your content and
getting it seen easy peasy. Blogger also includes Google analytics free. So if
you like to know where your audience is coming from and what they are looking
at, then this is the one for you.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{248}" paraid="1698572319" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Blogger
is compatible with Google</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Ad-</span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-position: 0% 100%; border-bottom: transparent; user-select: text;"></span><span class="spellingerror"><span lang="EN-US" style="font-family: Calibri, sans-serif;">sence</span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">, so
making money from having ads on your page is as easy as clicking a button.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{fa3467cb-040c-4fdf-a661-622415b25ec0}{253}" paraid="67560445" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">It
is also</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">absolutely
free</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{3}" paraid="438090110" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">The
downside it that it is not as user friendly as</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-position: 0% 100%; border-bottom: transparent; user-select: text;"><span class="spellingerror"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Wordpress</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">. It's
also quite complicated to try to set it up as a shop.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{6}" paraid="240510824" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-size: large; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif; font-size: large;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="font-size: x-large;">How
often do you need to blog?</span></span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"><span style="font-size: x-large;"> </span></span></span></span><span style="font-family: Calibri, sans-serif; font-size: large;"><o:p></o:p></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{11}" paraid="1700366304" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">This
entirely depends on your audience. You want to</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">keep your
content fresh</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">so that your readers have something new to interest
them each time they visit. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{14}" paraid="1071752610" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Popular
blogs with 10,000 readers a day need to update their content every few hours
but that's because they have a huge reader base to be kept entertained. </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{17}" paraid="2109909820" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Blog as
often as you think your readers will visit, whether that be once a week or once
a month.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{20}" paraid="1186380961" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-size: large; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif; font-size: large;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="font-size: x-large;">What
content should you put into your blog?</span></span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"><span style="font-size: x-large;"> </span></span></span></span><span style="font-family: Calibri, sans-serif; font-size: large;"><o:p></o:p></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{23}" paraid="1601560626" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Content
needs to be;</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{26}" paraid="437609358" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Honest</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{29}" paraid="1496034007" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Part
of the reason why you are writing a blog is so that potential customers can get
to know and trust you. If you value your businesses integrity (and I'm sure you
do) then you will only write about what you know to be factually correct.
Giving your opinion is fine so long as you make it clear that's what it is, and
so long as that opinion fits into your brand. If in doubt, leave it out.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{32}" paraid="1961338456" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Interesting</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{37}" paraid="715995417" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">If
what your writing is boring, your customers won't read it. If what you are
writing about is</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><u><span lang="EN-US" style="font-family: Calibri, sans-serif;">fundamentally</span></u></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">boring (tax legislation for example) then use
interesting language and try throwing in a few info-graphics to liven it up a
bit.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{40}" paraid="687541127" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Relevant</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{43}" paraid="266873106" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">If
your business is a bouncy castle rental in Ledbury, don't blog about the
political situation in Cuba. Leave that for your own Facebook page.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{46}" paraid="1111998264" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Do however
blog about the largest bouncy castle ever made, or link to an article about
throwing the best ever kids birthday party (just make sure it recommends bouncy
castles).</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{49}" paraid="617806664" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Helpful</span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{52}" paraid="888561470" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Your
customers want to be better informed about your business, so inform them! </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{57}" paraid="1548083361" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">Write an
article on how your product has helped someone live a better life. Or how your
service has helped someone save a ton of money.</span></span><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><b><span lang="EN-US" style="font-family: Calibri, sans-serif;">Your blog
is about promoting YOUR business</span></b></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{60}" paraid="907410784" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><b><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Shareable </span></span></span></b></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{65}" paraid="910479228" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span class="scx204734652"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" />
</span><span class="normaltextrun"></span><span lang="EN-US" style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US">Shareable
content is like the</span></span><span class="apple-converted-space"><span lang="EN-US"> </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">philosophers</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: Calibri, sans-serif;"> </span></span><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">stone. One article that hits the right note with your
readers can be shared countless times, propelling your business ahead of your
competitors. There is no real formula to what makes something go
"viral". </span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{68}" paraid="954870104" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span class="normaltextrun"><span lang="EN-US" style="font-family: Calibri, sans-serif;">New,
innovative content that makes people go "wow, I haven't seen that before!
everyone I know needs to see this!" is what makes people press that magic
"share" button.</span></span></span></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"><span class="eop"><span style="font-family: Calibri, sans-serif;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{70}" paraid="745421735" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<span class="scx204734652"><span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"><span style="font-family: Calibri, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;"> </span></span></span><span style="font-family: Calibri, sans-serif;"><br style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; mso-special-character: line-break; user-select: text;" />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><span class="eop"></span><o:p></o:p></span></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span class="eop"><span style="font-family: Calibri, sans-serif;"><span style="font-size: large;">To find out more about blogging and about Joanna, visit her very
popular blog:<o:p></o:p></span></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span class="eop"><span style="font-family: Calibri, sans-serif;"><a href="http://we-craft.blogspot.co.uk/" target="_blank"><span style="font-size: large;">Visit Today We Craft ></span></a></span></span></div>
<div class="paragraph" style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div class="paragraph" paraeid="{c65f7da7-3e50-4950-b379-856c7f1e40fd}{72}" paraid="228990813" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin-bottom: .0001pt; margin: 0cm; user-select: text; vertical-align: baseline; word-wrap: break-word;">
<img alt="Today, We Craft!" height="103" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLrv0sMdm7Kxs347oJMwtloCJmqQbESCq0T_INYy9IKLbjq0JIc5ZFWNa60QP2uB3RGNGDVaXTM3uevXMHHzgHKczcqyAPi8UFI6yybJbAlghyphenhyphenRJr9yCWukOKyJ_cBjOkjNBOsdN0EU0E/s400/blogger+banner.jpg" width="400" /><span style="font-size: large;"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span class="eop"></span><span style="font-family: Calibri, sans-serif;"></span><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null"> </span></span><span style="font-family: Calibri, sans-serif;"><o:p></o:p></span></span></div>
<span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; font-variant-ligatures: none !important; user-select: text;" xml:lang="EN-US"><span style="font-size: large;">
<span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" xml:lang="EN-US"><span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null">
<span style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; user-select: text;" title="null">
</span></span></span></span></span><br />
<div class="MsoNormal">
<br /></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-10285801408565455732017-03-15T08:34:00.000-07:002017-03-15T08:34:58.965-07:00The cost of marketing. The cost of not marketing.<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Rumour has it marketing is
an expensive thing to invest in. Oh, in that case best not dent the budget on
those less important things like marketing and advertising. Problem solved!<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="box-sizing: border-box;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Or
is it? <o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;">Let’s stop and think about
this for a minute... Are your customers buying as much as they were? Are your
phones ringing off the hook demanding your services? Is your turnover where you
want it to be? I would like to hazard a guess that the answer may be ‘no’,
which means that you need to still be driving demand – you need to be out
there, being seen by your customers.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;"><br /></span></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Marketing
services are key to helping businesses continue to grow, even through the tough
times. By reminding customers you are there with the products they want and
need, rewarding customer loyalty and offering additional benefits and savings
to gain new business, will all help to drive your business forward.</span><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;"><br /></span></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">The
businesses that are proactive in their marketing strategy will be in a far
stronger position, putting them ahead of the competition. Investing in
marketing now will not only be addressing immediate needs, but building
positive impacts on your business development for the future.</span><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;"><br /></span></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Just
remember, demand for your services can only come from awareness of the services
themselves and the fact you are offering them. If people don’t know about you
or what you do, why would they come to you?</span><o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="box-sizing: border-box;"><span style="font-family: "arial" , "helvetica" , sans-serif;">So
in summary... Marketing is not a cost, it's an investment. And it doesn't have
to be an expensive investment either.</span></span><o:p></o:p></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-1954157070597528782017-03-07T05:50:00.000-08:002017-03-07T05:50:14.134-08:00Be seen. Be you. Be effective.<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<i><span style="font-family: "arial" , "sans-serif";">“Hello, I'm looking for an interior
designer. I've just bought an old farm house and want to redecorate the whole
place. Money's no object. I'm open to wonderful new ideas. Anyone there? ... Anyone?”</span></i><span style="font-family: "arial" , "sans-serif";"><o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif";">Wow, a perfect potential client. They
have money, they want to give you creative freedom and they have a big project.
Couldn't be better. Well, it would be better if that client had contacted you.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif"; font-size: 14.0pt;">You
are fabulous, why didn't they contact you? <o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
</div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<b><span style="font-family: "arial" , "sans-serif"; font-size: 14.0pt;">Simple. They didn't know about you.<o:p></o:p></span></b></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif";">The simple science (aka logic) is just
that, simple. If people can't find you, then they are not going to contact you.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif";">Every organisation needs to make sure
they are visible and being noisy. Logos, signage, advertising, events, online, media
coverage, customer referrals, word of mouth... the list can go on.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif";">When making sure you are seen, you
need to be seen in the right light and you need to be making the right noises.
No point having a whacking great billboard up if the writing is too small, or
it is torn and dirty, or if you forgot to put on a telephone number. And no
point having a great sponsorship of the local football club if your advertising
is nothing like your business website or branding.<o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif";">So... can your potential customers
find you easily? Will they like the look of you? <o:p></o:p></span></div>
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<br />
<div style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "arial" , "sans-serif";">Are you being seen and being seen in
the best light? <o:p></o:p></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-9303794485079511772017-03-05T23:53:00.000-08:002017-03-05T23:53:43.729-08:00How well does your marketing fit?<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing has many hats
and comes in many guises, but the important thing is finding out what best
suits you and what you really need. No point doing things for the sake of it,
or because it's what you've done before, or because you read it was a good
idea, or Harry from the golf club said it worked wonders for his business.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You are unique. You are an
individual organisation with your own goals, personality and tantalising things
to offer. So start there...<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A good marketing
consultant/company will spend the time to find out about you and your plans.
They will have a look at what you look like from the outside and then have a
really good peek inside too. Marketing will only truly work to its full
potential if you honestly know yourself and what it is you are offering and
what it is that the people out there want.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;">And remember, every little
thing is as important as the bigger things. You want to be sure that your
business card is the one people keep hold of, as well as knowing you have the
right marketing strategy to grow your business.</span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><span style="font-family: "arial" , "helvetica" , sans-serif;">How well does your
marketing fit?</span><o:p></o:p></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-52624746670015411242017-03-02T06:38:00.000-08:002017-03-21T07:58:13.889-07:00It's not just what you say, but how you say it<div class="Section1">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEtLwgJMlBMbFNDkhUzBLUb42SDaKsx15R4PlAYcCSF1K5GznVjc1SK7DYI8e39Iya4nL4AnOuWB0WroKf9-AHaXmpLG8Qn0L7mXJU_8StpQYZHUxDM4bithd-sYgRWlrHbv189Y2W7g8/s1600/not+what+you+say+but+how+you+say+it.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEtLwgJMlBMbFNDkhUzBLUb42SDaKsx15R4PlAYcCSF1K5GznVjc1SK7DYI8e39Iya4nL4AnOuWB0WroKf9-AHaXmpLG8Qn0L7mXJU_8StpQYZHUxDM4bithd-sYgRWlrHbv189Y2W7g8/s320/not+what+you+say+but+how+you+say+it.png" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Your voice is how you present your personality and represent
your brand. The words you speak, the posts you post, the content of your
websites, how you answer the phone and write letters...</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">People don’t always remember the words and images you use,
but they will remember the impression and the feelings they created. So how you
say things is just as important as what you are saying. The right words
delivered in the right way can influence your customers and persuade them to
choose you. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Everyday your business personality and voice is being
delivered through your website, leaflets, adverts, social media, emails, phone
calls, letters, meetings, etc. So have you looked at all these things recently?
What are they saying about your business.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Your business needs the right personality and voice.</span></div>
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<br /></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">To get new customers, you need to appeal to them. To appeal
to them, you need to create the right impression. To create the right
impression, you need to speak the right language and portray your business in
the way that will appeal directly to that target audience. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Your business’ personality and voice needs to reflect who
you are and directly appeal to your target audience. It needs to be:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l3 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Honest - a true representation of you and your
business</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Clear - create a strong impression</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Distinctive - set you apart from your
competitors</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l3 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Consistent - so it becomes recognisable and
memorable, building familiarity and trust</span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Setting the tone. <o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Giving your business the right voice and personality is not
easy, as you very often don’t have an actual person delivering the words.
Written (typed!) words do not come with body language, facial expressions or
different tones of voice.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">So it is vital to clearly define your tone and then help
deliver it by:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Using the right imagery to influence the tone
and impression of words </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Making potential customers feel like they are
dealing with actual people</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Appealing and speaking direct to your target
market</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Evoking positive emotional reactions – don’t
just provide endless information</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Exciting and enticing, not preaching and boring</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Being consistent across all forms of
communication and interactions</span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Try this.<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">1.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What adjectives describe your brand?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">2.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What adjectives describe what you stand for?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">3.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What adjectives describe your target audience?</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">4.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What adjectives describe what your products/services
do?</span></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></i></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">(There is a list of
adjectives at the end of this blog for you to pick from)<o:p></o:p></span></i></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Your answers will outline your business personality (formal,
informal, fun, focused, professional, experts, authoritative, approachable, innovative,
etc.), and therefore the voice you need to deliver this. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Understanding your personality is understanding your target
market’s perception of you. Create the right personality to create the right impression.</span></div>
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<br /></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Here are some adjectives which may help you...</span></div>
</div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 115%;"><br clear="all" style="mso-break-type: section-break; page-break-before: auto;" />
</span>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Able</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Adventurous</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Affectionate</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Agile</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Aggreable</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Amazing</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Ambitious</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Amusing</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Artificial</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Awesome</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Balanced</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Beautiful</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Big</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">bold</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Brave</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Bright</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Brilliant</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Careful</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Casual</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Cautious</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Charming</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Childlike</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Chic</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Clever</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Confident</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Conservative</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Contemporary</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Cool</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Co-operative</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Courageous</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Curious</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Decisive</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Delicate</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Devoted</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Direct</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Discerning</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Discreet</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Dramatic</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Dynamic</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Eager</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Earnest</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Easy-going</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Edgy</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Efficient</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Elegant</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Emotional</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Energetic</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Enterprising</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Enthusiastic</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Established</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Excellent</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Excitable</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Experienced</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Fabulous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Fashionable</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Fast-moving</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Fiery</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Flashy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Formal</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Frank</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Friendly</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Funny</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Fussy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Generous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Gentle</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Good</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Glamorous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Grave</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Great</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Hearty</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Helpful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Hot-headed</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Humorous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Imaginative</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Impatient</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Impressive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Impulsive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Independent</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Industrious</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Informal</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Inspiring</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Intelligent</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Interesting</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Inventive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Jovial</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Joyous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Keen</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Kind</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Leader</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Level-headed</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Lively</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Local</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Logical</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Lovable</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Lovely</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Luxurious</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Mature</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Methodical</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Meticulous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Modest</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Motivated</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Musical</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Mysterious</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Natural</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Neat</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">New</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Noisy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Normal</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Obliging</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Old-fashioned</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Orderly</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Outgoing</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Outspoken</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Passionate</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Passive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Patient</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Peaceful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Pensive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Persevering</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Picky</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Plain</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Plain-speaking</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Playful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Pleasant</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Plucky</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Polite</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Popular</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Positive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Powerful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Practical</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Predictable</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Pretty</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Proficient</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Professional</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Progressive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Proud</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Provocative</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Prudent</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Punctual</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Quick</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Quiet</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Quirky</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Realistic</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Reassuring</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Rebellious</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Reliable</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Reluctant</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Reserved</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Resourceful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Respected</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Respectful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Responsible</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Ridiculous</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Rugged</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Rural</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sassy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Saucy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sedate</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Self-assured</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sensible</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sensitive</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sentimental</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Serene</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Serious</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sexy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sharp</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Shrewd</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Shy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Silly</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sincere</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Small</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Smart</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Snazzy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sophisticated</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Soulful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Spirited</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Stable</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Steady</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Stern</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Stoic</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Striking</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Strong</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Stylish</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sturdy</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Subtle</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Surprising</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Sweet</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tactful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Talented</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Thinking</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Thoughtful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Timid</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tolerant</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tough</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Traditional</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tranquil</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Urban</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Versatile</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Vigilant</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Warm</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Warmhearted</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Wary</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Watchful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Well-behaved</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Well-developed</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Well-intentioned</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Well-respected</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Well-rounded</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Whimsical</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Willing</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Wonderful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Worldly</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Youthful</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Zealous</span></div>
</div>
<span style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;"><br clear="all" style="mso-break-type: section-break; page-break-before: always;" /></span>V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-65227002597279069862017-02-02T05:11:00.000-08:002017-02-02T05:11:12.954-08:00On a mission.<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">A mission statement is a short paragraph defining your
business strategy, your business aims and values. It tells people what your business
is all about. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">It should be realistic and representative, and not just a load
of jargon and industry terms.</span></div>
<div class="MsoListParagraph">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwa6JB5sFBMG0IgpiMcd18cG2zEvlBGBuPqQo1QoiTj84tISTBvlCUG0UnBXXPbWIu-Zaj_Uv7eWMYnJo5uhlsrnr-H-QhWkLXm-uht3hLOwz67_-4lPnXlnP4o7CmhtRNiVME1HAoOt0/s1600/Mission+Statementn+Cartoon+Strip.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwa6JB5sFBMG0IgpiMcd18cG2zEvlBGBuPqQo1QoiTj84tISTBvlCUG0UnBXXPbWIu-Zaj_Uv7eWMYnJo5uhlsrnr-H-QhWkLXm-uht3hLOwz67_-4lPnXlnP4o7CmhtRNiVME1HAoOt0/s400/Mission+Statementn+Cartoon+Strip.jpg" width="400" /></a></div>
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<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>Source: Dilbert</i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Why do you need a mission statement? </span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">What’s the point!<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">1.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->It will provide a focus on what really matters –
your business objectives and how you will attain and retain customers</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">2.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->It gives you a marker to align your business
decisions with – do your plans sit work with your Mission Statement (your
business objectives and values)?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">3.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->It shows new employees what the business is
about, what it’s trying to achieve and how it wants to achieve that</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">4.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->It defines your business personality and
character, which will in-turn influence marketing activities and planning</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">How do you write a Mission Statement?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Ask yourself the following questions and then put the
answers together. Tweak and play with the words until you have a concise
paragraph with clear messages.</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Why have you set up your business?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What does your business do?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->How do you do it?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Who are your customers?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What benefits are you providing?</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What makes you different from your competitors?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Example: </span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">‘Don’t Hide. Be Seen’ - mission
statement:<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>It is the mission of ‘Don’t Hide. Be Seen’ to grow a successful
business providing small, local businesses with the essential marketing
knowledge and tools they need to get new customers. </i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>With a smile and a good
listening ear, I will use my extensive experience of small business development
and start-up business needs to provide the right marketing solutions at the
right price for my customers. </i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>I keep things straightforward, clear and
effective and I want you to love my work as much as I do.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Does this answer the questions above? Yes!</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Objective: Grow a successful business and
deliver solutions that customers’ love</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Services: marketing solutions and knowledge</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Delivery: Listening and smiling</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Customers: Small, local businesses</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Benefits: Get new customers</span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Differentiate: Focus on what is needed and the
importance of how customers feel about my work</span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-88280534327048541122017-01-23T02:43:00.000-08:002017-01-23T02:43:13.643-08:00Thought for the day: How are you looking?<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">What
adjectives describe your brand?</span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">What
adjectives describe what you stand for?</span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">What adjectives
describe your target audience?</span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">What
adjectives describe what your products/services do?</span></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><br /></b></span></span></div>
<br />
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Understanding
your personality is understanding your target market’s perception of you.</b></span></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-3546913989320083302017-01-17T05:39:00.000-08:002017-01-17T05:39:25.455-08:00Social Media PART 5: When?<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif; font-size: medium;">Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.</span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;">So <b><u>how</u></b> do you do that, <b><u>which</u></b> social media sites should you use,<b><u>why</u></b> should you bother, <b><u>what</u></b> should you post and <b><u>when</u></b> should you be doing it?</span></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;"><br /></span></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: large;">When.</span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;">The number of posts and frequency of posts will of course depend on your business type and your customer preferences. Based on social media sites’ best practices and different sources of research, the below guide can be used as a starting point for guidance (not gospel!):</span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><b><span style="font-family: arial, sans-serif;">Twitter:</span></b><span style="font-family: arial, sans-serif;"> a tweet has a lifespan of up to two hours, but this can be as short as a few minutes. So up to five tweets a day tends to see a better chance of visibility.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><b><span style="font-family: arial, sans-serif;">LinkedIn:</span></b><span style="font-family: arial, sans-serif;"> one post a day on a weekday.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><b><span style="font-family: arial, sans-serif;">Facebook:</span></b><span style="font-family: arial, sans-serif;"> one or two posts a day during weekdays. Too many posts can lead to being ‘disliked/unfollowed’.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><b><span style="font-family: arial, sans-serif;">Google+:</span></b><span style="font-family: arial, sans-serif;"> Seems to thrive on numerous posts and updates (up to four a day).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><b><span style="font-family: arial, sans-serif;">Instagram:</span></b><span style="font-family: arial, sans-serif;"> Start with one a day, but increase as your number of followers increases.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><b><span style="font-family: arial, sans-serif;">Pinterest:</span></b><span style="font-family: arial, sans-serif;"> Followers seem to favour multiple posts a day, more than a four a day appears preferable.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<a href="http://dhbsmarketing.blogspot.com/2016/10/social-media-infographic.html" style="color: #888888; font-family: arial, sans-serif; text-decoration: none;" target="_blank"><span style="font-size: medium;">Check out this great social media infographic ></span></a></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: large;"><b>Social media.</b><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: large;">Plan, be consistent, keep posting, post positive and enjoy it.</span></div>
</div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-37910370146877789392017-01-09T02:51:00.000-08:002017-01-09T02:51:06.577-08:00Social Media PART 4: What?<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif; font-size: medium;">Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.</span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;">So <b><u>how</u></b> do you do that, <b><u>which</u></b> social media sites should you use, <b><u>why</u></b> should you bother, <b><u>what</u></b> should you post and <b><u>when</u></b> should you be doing it?</span></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;"><br /></span></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: 14pt;"><span style="font-size: large;">What.</span><span style="font-size: 14pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;">What you post will represent your business and create an image and impression of you and what you do... so make sure you are creating the right impression and the very best impression.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Plan your posts and when you are going to post them. This will ensure you have a continuous flow of quality, interesting posts and they will not become a rushed, poorly executed or pointless chore. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Here are some suggestions for posts...<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<b><span style="font-family: arial, sans-serif; font-size: medium;">Promoting business <o:p></o:p></span></b></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">New products/services<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Images</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Benefits</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">When they will be available and how to get them</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Premises<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Photos</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Changes</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Special features</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Location map</span></li>
</ul>
<br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Staff<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">At work</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">New employees</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Key team members</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Personal achievements of individuals (outside of work)</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Customers<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Industry types</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Individual case studies</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">References</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Photos</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Jobs in progress</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Jobs complete</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Products (you sold) in use</span></li>
</ul>
<br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Awards and Accreditations<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Details</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">What benefits they offer customers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Image of accreditation logo/certificate (and person who achieved it)</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Image of awards – photos of award/certificate and photos from awards ceremony</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Marketing<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">New business cards - images</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Brochures – image and link to PDF</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Leaflets – image and link to PDF</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Signs - image</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Van branding - image</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Uniforms – image</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Website – image and link to site</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Social media – links to other social media accounts</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Adverts and PR – images (in press) and link to PDF of advert/PR</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Promotions<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Competitions</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Discounts</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Offers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Sales</span></li>
</ul>
<br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<b><span style="font-family: arial, sans-serif; font-size: medium;">Local area<o:p></o:p></span></b></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Promote other local businesses<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Businesses you have used</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Businesses you have worked with</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Business people you have just met</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">New businesses to the area</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Suppliers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Customers</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Local events<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Business</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Networking</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Social</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Family</span></li>
</ul>
<br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Photos of local area<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Beauty</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">New</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Funny</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Famous (infamous)</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">New openings<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Businesses</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Tourist</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Restaurants</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Bars</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Shops</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Local News<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Headlines</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Sports</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Feel-good</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Business</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Funny</span></li>
</ul>
<br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<b><span style="font-family: arial, sans-serif; font-size: medium;">National/international news<o:p></o:p></span></b></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Changes in legislations <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of legislation and the change</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Impact on customers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Solutions</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Political changes<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of the change</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Impact on customers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Solutions</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Financial changes <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of the change</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Impact on customers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Solutions</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Changes in marketplace<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of the change</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Impact on customers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Solutions</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">New opportunities<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of opportunity</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Benefits for customers</span></li>
</ul>
<span style="font-size: medium;"><br /></span><span style="font-size: 13.2px;"></span><br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<b><span style="font-family: arial, sans-serif; font-size: medium;">Events<o:p></o:p></span></b></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Events you are putting on<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Announce date and event details</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Reminders of upcoming event</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of how event went</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Photos of event</span></li>
</ul>
<br style="font-size: 13.2px;" /><div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Events your are attending<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin: 0cm 0cm 0cm 18pt;">
</div>
<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Announce date and event details</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Reminders of upcoming event</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of how event went</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Photos of event</span></li>
</ul>
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<span style="font-family: arial, sans-serif; font-size: medium;">Promote interesting/useful events in your area<o:p></o:p></span></div>
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<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Announce date and event details</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Reminders of upcoming event</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Summary of how event went</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Photos of event</span></li>
</ul>
</div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-52247746364796872502017-01-07T07:41:00.002-08:002017-03-16T02:57:04.414-07:00A few of my recent clients.<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Here are just a few of my recent clients. Click on the arrows to bring up the case study for the work I did for them:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Dolphin Telecoms: </span><span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://drive.google.com/open?id=0Bx_4sO0isa8NQXRKMDVGMWhLVlk" target="_blank">A refreshing move forward</a> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8NQXRKMDVGMWhLVlk" target="_blank">></a></span><br />
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<span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Feel Good Flooring: </span><span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://drive.google.com/open?id=0Bx_4sO0isa8NTFQ4Qmhnb0tUVHM" target="_blank">We got it covered</a> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8NTFQ4Qmhnb0tUVHM" target="_blank">></a></span></div>
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<span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The Beeline. </span><span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://drive.google.com/open?id=0Bx_4sO0isa8Nek81SVhDMW04cTA" target="_blank">Creating a real buzz</a> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8Nek81SVhDMW04cTA" target="_blank">></a></span></div>
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<span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Pro-Fit Energy. </span><span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://drive.google.com/open?id=0Bx_4sO0isa8NcmN3bHA2c1lyTnc" target="_blank">Providing the energy to grow</a> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8NcmN3bHA2c1lyTnc" target="_blank">></a></span></div>
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<span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Little Gems Preschool.</span><span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8NUmxMQ1NOSXJ6TWs" target="_blank">Delivering fun, laughter & learning</a> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8NUmxMQ1NOSXJ6TWs" target="_blank">></a></span></div>
<div>
<span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Whitehall Livery. </span><span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://drive.google.com/open?id=0Bx_4sO0isa8NQUxIZkFRVW5MeTA" target="_blank">Groomed to perfection</a> <a href="https://drive.google.com/open?id=0Bx_4sO0isa8NQUxIZkFRVW5MeTA" target="_blank">></a></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-6343084015670010222017-01-05T05:04:00.000-08:002017-01-05T05:04:29.300-08:00Social Media PART 3: Why?<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif; font-size: medium;">Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.</span></div>
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<span style="font-family: arial, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;">So <b><u>how</u></b> do you do that, <b><u>which</u></b> social media sites should you use, <b><u>why</u></b> should you bother, <b><u>what</u></b> should you post and <b><u>when</u></b> should you be doing it?</span></span></div>
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<span style="font-family: arial, sans-serif;"><span style="font-size: medium;"><br /></span></span></div>
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<span style="font-family: arial, sans-serif;"><span style="font-size: medium;"><a href="http://dhbsmarketing.blogspot.co.uk/2016/11/social-media-part-1-how.html" target="_blank">Read 'How?' here ></a></span></span></div>
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<span style="font-family: arial, sans-serif;"><span style="font-size: medium;"><a href="http://dhbsmarketing.blogspot.co.uk/2016/12/social-media-part-2-which.html" target="_blank">Read 'Which?' here ></a></span></span></div>
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<span style="font-family: arial, sans-serif; font-size: 14pt;"><span style="font-size: large;">Why.</span><span style="font-size: 14pt;"><o:p></o:p></span></span></div>
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<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif;"><span style="font-size: medium;">With almost 40% of internet users following their favourite brands on social media and 30% using social media to research products, a social media presence now plays a significant and key role in business growth.</span><o:p></o:p></span></div>
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<div class="MsoNormal" style="font-size: 13.2px; line-height: normal; margin-bottom: 0cm;">
<span style="font-family: arial, sans-serif; font-size: medium;">Here are just some of the reasons you should be on social media:<o:p></o:p></span></div>
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<ul style="font-size: 13.2px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Loyalty and trust is greatly increased when people feel they are interacting with you directly</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">1-in-3 people prefer making contact through social media rather than the telephone</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">You can reach a larger audience of prospective customers</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">It lets people know about your business and makes your business (brand) more recognisable</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">You can find out what your customers do and like, so you can target them more effectively</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Direct more people to your website through links etc.</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Increase your search rankings on Google, etc.</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Free advertising and promotion through your posts</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Improve customer service through this preferred means of communication</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Gain feedback on your business products and services</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">It’s free!</span></li>
</ul>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-6202675974524837422016-12-09T02:28:00.003-08:002016-12-09T02:28:54.320-08:00Social Media PART 2: Which?<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: large;">Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.</span></div>
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<span style="font-family: "arial" , "sans-serif";"><span style="font-size: large;">So <b><u>how</u></b> do you do that, <b><u>which</u></b> social media sites should you use, <b><u>why</u></b> should you bother, <b><u>what</u></b> should you post and <b><u>when</u></b> should you be doing it?</span></span><br />
<span style="font-family: "arial" , "sans-serif";"><span style="font-size: large;"><br /></span></span>
<span style="font-family: "arial" , "sans-serif";"><span style="color: blue; font-size: large;"><a href="http://dhbsmarketing.blogspot.com/2016/11/social-media-part-1-how.html" target="_blank">Read 'How' here ></a></span></span></div>
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<span style="font-family: "arial" , sans-serif; font-size: x-large;"><br /></span>
<span style="font-family: "arial" , sans-serif; font-size: x-large;">Which.</span></div>
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<span style="font-family: "arial" , "sans-serif";"><span style="font-size: large;">There is no need to jump on to all the social media sites and set up accounts... just find out which social media platform (or two) will be most beneficial to your business. How? Find out which one your target audience uses the most.</span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: large;">Finding out just involves a little research – take a look at the different social sites and see what type of people are using them and what types of posts there are. Which one matches your business objectives and your customer base best?<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: large;">Here are some key facts about some of the most popular social media platforms:<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">Facebook<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing info, facts, stories, updates and images</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by almost 50% of people on the internet</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by almost 50% of all 65+ year olds on the internet</span></li>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">Google+<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing information about yourself and your business and linking it to Google aps (such as maps, search, etc)</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by over 20% of adults on the internet</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Over 40% of users use it to find info on businesses</span></li>
</ul>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">Twitter<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing short info, facts and updates</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by almost 20% of all internet users</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">50% of users are under 35 years old</span></li>
</ul>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">LinkedIn<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing information about yourself and your business</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Over 60% of users are over 35 years old</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Often described as ‘Facebook for business’</span></li>
</ul>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">Pinterest<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing images (that can link to your website)</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Over 70% female users</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by almost 20% of all 50+ year olds on the internet</span></li>
</ul>
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<b><span style="font-family: "arial" , "sans-serif";"><br /></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">You Tube<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing videos (that can be linked to your website)</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by over 80% of all teenagers on the internet</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Used by almost 50% of all those on the internet in their 50s</span></li>
</ul>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: large;">Instagram<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For sharing photos and very short videos (that can be linked to your website)</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Most popular categories are food, fashion and beer</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Over 90% of users are under 35 years old</span></li>
</ul>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Watch out for Part 3: Why? Coming soon...</b></span></div>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-31007743321097189522016-12-06T03:41:00.000-08:002016-12-06T03:41:26.167-08:00Peek-a-boo. Found you!<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 12.0pt; mso-outline-level: 2;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Hi. I'm Victoria...<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I am
a marketing consultant and I have a lot to say about a lot of things to do with
helping small businesses get new customers.<o:p></o:p></span></span></div>
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<span style="font-size: 14.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The key to winning new customers? <b>Be seen by those customers! </b><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Don’t
hide behind your qualifications, don’t wait for your great idea to be delivered
by someone else, don’t sit in your plain white van wondering how to get new
customers... be seen!<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Be
seen through a recognisable logo, a catchy strap-line, an advert in your
customers’ favourite paper, popping up in their Facebook feed, landing on their
doormat, supporting their favourite sports team, on the back of their take-out
menu, driving past them on the way home... <o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt;">I provide the images, the messages and the tools to tell your potential
customers all about you, exactly who you are, what you do and how you will
provide the best service for them.</span><span style="font-size: 12.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I
keep it simple and effective, offering a pick and mix package of logos,
leaflets, adverts, campaigns, case studies (and more) that will make you be
seen and help you win new customers.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">I've
been marketing for two decades (and counting). I value business, I value people
and I know that marketing is a very personal thing. So I listen.</span><span style="font-size: 12.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">I
listen to what you are looking for, what you want to achieve and what your
concerns may be. I then recommend exactly what will work for you and ONLY what
you need. I keep the costs down and the results up.</span><span style="font-size: 12.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 12.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I will make you be
seen.</span><o:p></o:p></span><br />
<span style="font-size: 12.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">And seen in the right light.</span></span><br />
<span style="font-size: 12.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">And by the right people.</span></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-15134645955798883882016-11-29T03:28:00.001-08:002016-11-29T03:28:19.941-08:00Social Media PART 1: How?<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: large;">Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.</span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif";"><span style="font-size: large;">So <b><u>how</u></b> do you do that, <b><u>which</u></b> social media sites should you use, <b><u>why</u></b> should you bother, <b><u>what</u></b> should you post and <b><u>when</u></b> should you be doing it?</span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; line-height: 18.4px;"><span style="font-size: x-large;">How.</span><span style="font-size: 14pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 14pt; line-height: 21.4667px;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: large;">The only way to be successful with your social media is to make it work for your business, and the only way to do that is to plan!<o:p></o:p></span></div>
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<span style="font-size: large;"><span style="text-indent: -18pt;"><span style="font-family: "arial" , sans-serif;">1. </span></span><span style="font-family: "arial" , sans-serif; text-indent: -18pt;">Define your objectives: what do you want to get out of social media?</span></span></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Let people know about you and what you do</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Get more people to go to your website</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Generate new sales leads</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Learn more about your customers’ habits, likes, needs, etc</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Get known in your local area</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Etc.</span></li>
</ul>
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<span style="font-size: large;"><span style="text-indent: -18pt;"><span style="font-family: "arial" , sans-serif;">2. </span></span><span style="font-family: "arial" , sans-serif; text-indent: -18pt;">Decide how you want to be seen</span></span></div>
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<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">An expert in your field</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">A local advocate for small business</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Someone with all the answers</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Informal, yet professional</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Approachable and fun</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Etc.</span></li>
</ul>
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<span style="font-family: "arial" , "sans-serif"; font-size: large;">3. Know your target market. <a href="http://dhbsmarketing.blogspot.com/2016/10/hitting-your-business-bullseye.html" target="_blank">See blog post 'Hitting your business bullseye' ></a></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif";"><span style="font-size: large;">Knowing who you want to connect with, what you want to achieve and the type of ‘personality’ you want to portray, will define what you post and how you write your posts.</span></span><br />
<span style="font-family: "arial" , "sans-serif";"><span style="font-size: large;"><br /></span></span>
<span style="font-family: "arial" , "sans-serif";"><span style="color: #0b5394; font-size: large;"><b>Next blog, coming soon, 'Social Media: Which?'...</b></span></span><br />
<span style="font-family: "arial" , "sans-serif";"><span style="color: #0b5394; font-size: large;"><b><br /></b></span></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-79989362444223970462016-11-23T04:09:00.000-08:002017-03-21T08:02:18.003-07:00Planning to Fail or Planning to Succeed?<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyKjm-S2_kzgpzus-LUOMRarjjX2D05uc9n0qbAR7iD18o9wsyDsFck8hFUmbIOrAGYRnAJI7C83LthXhtkrOoOhAue0PLyNAiLDE1l3xO7bUw5jVAUzKxQDLK2n-PqMETS0rLMmiQzoM/s1600/planning+to+fail+or+planning+to+succeed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyKjm-S2_kzgpzus-LUOMRarjjX2D05uc9n0qbAR7iD18o9wsyDsFck8hFUmbIOrAGYRnAJI7C83LthXhtkrOoOhAue0PLyNAiLDE1l3xO7bUw5jVAUzKxQDLK2n-PqMETS0rLMmiQzoM/s320/planning+to+fail+or+planning+to+succeed.png" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">No matter what is going on in the business world, what political changes are happening, the state of the economic climate or local challenges that arise, business need to plan to be successful... otherwise, what’s the point?!</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">What’s your business plan? What’s your marketing plan? What strategies have you got planned to achieve your business and marketing plans?<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">All businesses need customers. All businesses need to attract new customers. So you need to put a plan in place to do that. Your business plan lays out the goals you want to achieve and how you plan to achieve those goals. Your marketing plan outlines the promotional activities to put in place to achieve your business goals.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Your marketing plan will enable you to understand exactly who your target customers are, which in turn will enable you to send out the right messages and define the right marketing activities to attract those customers. This will become your marketing strategy.</span></div>
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<u><span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">A Marketing Plan for Small, Local Businesses</span><span style="font-size: 14pt;"><o:p></o:p></span></span></span></u></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Most small, local businesses have one goal in common... get new customers (which means growing the business and generating more money). So let’s plan for that.</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Who is the right (ideal) customer for your business ?<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Identifying your target customer is key to growing sales. You can then focus your marketing to promote your business directly to those people. <span style="color: red;"><a href="http://dhbsmarketing.blogspot.com/2016/10/hitting-your-business-bullseye.html" target="_blank">Find out more about how to identify your target market ></a></span></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Why should those customers buy from you and not your competitors? <o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">You need to differentiate yourself from similar businesses, in order to stand out from the competition and attract your target customers. <span style="color: red;"><a href="http://dhbsmarketing.blogspot.com/2016/10/because-youre-worth-it.html" target="_blank">Find out more about unique selling points ></a></span></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">How do you target your target customers?<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Once you know who you are trying to attract and what your unique selling points are (what makes you different/special), then you will be able to create the right marketing messages and define the best marketing activities...</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">What to say</span><o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Are your customers led by price? Are they affluent? Are they conservative in their approach to buying or are they quick decision makers? Do they go out or do sports or watch all the soaps?</span></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></i></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Talk their language. <o:p></o:p></span></i></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Where to market<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">What local papers/magazines do they read? What social media do they use? What activities do they do? Where do they live?</span></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></i></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Promote to their lifestyle. <o:p></o:p></span></i></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">How to market<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Advertise – do they read local papers? Leaflets – can you distribute to where they live? Sponsorship – do they support a local team? Tweet – can you get them to follow you on Twitter?</span></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></i></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Talk directly to them.<o:p></o:p></span></i></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">So what have you got planned?</span><span style="font-size: 14pt;"><o:p></o:p></span></span></span></div>
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<div style="-webkit-text-stroke-width: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; margin: 0px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-88617589508034081992016-11-17T04:15:00.003-08:002017-03-21T08:02:51.408-07:00A picture paints a thousand words<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXAb-zCNhwv2DaAJ-hgXUBzdxXok8U13yc_sdOrtMj0APhVnnswIeRxu_IAjpsMyt_vPkVT0XpEEGz6HGV-F1Ms81Pc4PxqNfHSy078nMKM-sowyyXhhodcOocNvK0bNY8d9wSqkT0uoU/s1600/a+picture+paints+a+thousand+words.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXAb-zCNhwv2DaAJ-hgXUBzdxXok8U13yc_sdOrtMj0APhVnnswIeRxu_IAjpsMyt_vPkVT0XpEEGz6HGV-F1Ms81Pc4PxqNfHSy078nMKM-sowyyXhhodcOocNvK0bNY8d9wSqkT0uoU/s320/a+picture+paints+a+thousand+words.png" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">A single image used in your business can convey numerous messages, and these messages are providing your potential customers with their first impressions of your business. Creating a first impression only happens once and creating the right impression is vital.</span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">So what does your logo say about you?<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Will people want to know more?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Will people want to contact you?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Will people want to buy from you?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Obviously buying decisions are not (normally) based purely on a logo, but it is an integral part of a customer’s decision making process when they are deciding who to purchase from. With so many accessible offerings for people, an enticing logo, a memorable logo, a trust-inspiring logo is often a key part of the selection process, a way to narrow down the options.</span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">So let’s take it back to basics....<o:p></o:p></span></span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">What is a logo?</span><span style="font-size: large;"><o:p></o:p></span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Something that tells people who you are</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Something that represents your business</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Something that enhances customers’ first impressions of you</span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">Why do you need a good logo?</span><span style="font-size: large;"><o:p></o:p></span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Make a great first impression – an amateurish logo makes you look amateurish</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Make customers choose you – stand out from your competition</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Appear bigger and more established</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Look professional and gain trust</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>To be more memorable to your customers</span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">What makes a good logo?</span><span style="font-size: large;"><o:p></o:p></span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Easy to understand and recognise</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Memorable in a positive light</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Able to stand the test of time</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Able to be used for different mediums (web, print, uniforms etc)</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Eye-catching to your target audience</span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">What’s an icon?</span><span style="font-size: large;"><o:p></o:p></span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Icons are generally used to inform people or direct them:</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Inform</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>Quickly show different types of product ranges or different areas of service</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>An extension of your brand, following the same look and feel</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>Designed to visually inform (remove the need for words)</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>Great for using on websites and on van graphics (for example)</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>Eye-catching and informative at a glance</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; line-height: normal;"> </span>Direct</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>Use as an action ‘button’ – call, tweet, click here...</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">o<span style="font-stretch: normal; line-height: normal;"> </span>Available to download in a variety of designs, and often free to download</span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;">In Summary...</span><span style="font-size: large;"><o:p></o:p></span></span></span><br />
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Images are invaluable to get across information and </span></span><br />
<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span><span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">messages quickly, and strong visuals will be memorable.<o:p></o:p></span></span></div>
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<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The right image will make customers want to know more... </span></span><br />
<span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span><span style="line-height: 18.4px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">and we all want to attract our customers’ attention.</span></span></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-199573103264110052016-10-18T05:25:00.000-07:002017-01-07T07:53:30.892-08:00Don't Hide. Be Seen.<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Hello. </span><span style="font-family: arial, helvetica, sans-serif; font-size: x-large;">Want to get new customers?</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background: white; color: #313131;">I provide the images, the messages and the tools to tell your potential customers all about you, exactly who you are, what you do and how you will provide the best service for them.</span></span></div>
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<span style="color: #313131;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">From logos, business cards and leaflets, to advertising, case studies and campaigns, I keep it simple and effective. I will provide you with the tools you need to</span></span><span style="background-color: transparent; color: #313131; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"> make you stand out and win new customers. </span><br />
<span style="background-color: transparent; color: #313131; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="background-color: transparent; color: #313131; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Once you have the tools to go out and get those new customers, I am here (if and when needed) to support your growth, ongoing development, one-off campaigns or long-term marketing strategies. </span><br />
<span style="color: #313131; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="color: #313131; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Plus, I will be providing endless free support, tools and advice through this blog. So if you want to be <a href="http://dhbsmarketing.blogspot.com/2016/10/content-with-your-content.html" target="_blank">content with your content</a> or find out why <a href="http://dhbsmarketing.blogspot.com/2016/10/being-naked-doesnt-get-you-noticed.html" target="_blank">being naked doesn't get you noticed</a> (!) and lots more, then scroll through this blog or follow me on <a href="https://twitter.com/dhbs_marketing" target="_blank">Twitter</a> and/or <a href="https://www.facebook.com/DontHideBeSeen/" target="_blank">Facebook</a>. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Welcome to Don't Hide. Be Seen.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="http://www.donthidebeseen.co.uk/" target="_blank">Find out a bit more ></a></span></div>
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<a href="https://twitter.com/dhbs_marketing" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;" target="_blank">Tweet me ></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.facebook.com/DontHideBeSeen/" target="_blank">Follow me ></a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.instagram.com/donthidebeseen/?hl=en" target="_blank">Watch me (!) ></a></span></div>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-86490020779231531482016-10-18T05:24:00.005-07:002017-03-15T08:48:34.172-07:00and this is me.<h2 class="title" style="background-color: white; font-stretch: normal; line-height: normal; margin: 0px 0px 1em; position: relative;">
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Hi. I'm Victoria...</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZC7Wpj-P0ZLyn9osK2klH81dpW_ntxQNI9P28uLMqaWxqeLU7qY6wAprM5QXXkzPlYM9KyYlg3MW8xrX-zLt94I_xZbkY1GyYxGL4Y65AKHelgezj3NkF2_2JvzECDHCFkuDkKf4d8m4/s1600/Untitled-1-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZC7Wpj-P0ZLyn9osK2klH81dpW_ntxQNI9P28uLMqaWxqeLU7qY6wAprM5QXXkzPlYM9KyYlg3MW8xrX-zLt94I_xZbkY1GyYxGL4Y65AKHelgezj3NkF2_2JvzECDHCFkuDkKf4d8m4/s200/Untitled-1-01.jpg" width="200" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">I am a marketing consultant and I have a lot to say about a lot of things to do with helping small businesses get new customers!</span><br />
<span style="font-family: arial, helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: arial, helvetica, sans-serif; font-size: large;">I've been marketing for two decades (and counting). I value business, I value people and I know that marketing is a very personal thing. So I listen.</span></div>
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<span style="font-family: arial, helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: arial, helvetica, sans-serif; font-size: large;">I listen to what you are looking for, what you want to achieve and what your concerns may be. I then recommend exactly what will work for you and ONLY what you need. I keep the costs down and the results up.</span></div>
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<span style="font-family: arial, helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: arial, helvetica, sans-serif; font-size: large;">It is my mission to make ‘Don’t Hide. Be Seen’ a successful business providing small, local businesses with the essential marketing knowledge and tools they need to get new customers. With a smile and a good listening ear, I will use my extensive experience of small business development and start-up business needs to provide the right marketing solutions at the right price for my customers. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">I keep things straightforward, clear and effective and I want you to love my work as much as I do.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Get in touch and we can chat about your business how to get new customers:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">m. 07908 676 888</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">e. <a href="mailto:victoria@DontHideBeSeen.co.uk">victoria@DontHideBeSeen.co.uk</a></span></div>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-40555928753007414762016-10-18T05:24:00.002-07:002016-10-18T05:24:31.994-07:00New logo, business card and leaflet... just £300?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgibyzSCnhEfITRKxe1IMXO2ZPOZYI2CsvL8CNFQmqWE2rpjj1RSrohzk3FeuvuWHMcgnfGgMVm1orv_C6jv8A15vHCwUpwRDIE8zWchYzydf2rf2pQSTWWUBqxfwuOOCNuq1Znd7x51vg/s1600/MustHavePackage_OFFER_v1_181016-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgibyzSCnhEfITRKxe1IMXO2ZPOZYI2CsvL8CNFQmqWE2rpjj1RSrohzk3FeuvuWHMcgnfGgMVm1orv_C6jv8A15vHCwUpwRDIE8zWchYzydf2rf2pQSTWWUBqxfwuOOCNuq1Znd7x51vg/s400/MustHavePackage_OFFER_v1_181016-01.jpg" width="400" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">As part of the lauch of Don't Hide. Be Seen. and as a 'hello' to all you start-ups and small businesses out there, I am offering a great package deal on the 'must have' marketing tools you need to help get you new customers:</span><br />
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<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Logo</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Business Cards</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Leaflets</span></li>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">I will design a new logo, design a double-sided business card and produce a leaflet (all the right words and images) for you </span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>for just £300</b></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The price does not include the print costs, but these are not high. I am happy to organise the print for you, or provide you with the finished artworks to send to printers of your choice.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">The idea is that you will have what you need..</span><br />
<br />
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">to be effective</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">to look the part</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">and generate leads</span></li>
</ul>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">This offer is just for orders placed during October 2016. So give me a call or drop me an email today:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>07908 676 888</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>victoria@DontHideBeSeen.co.uk</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-70290932095778957972016-10-17T11:09:00.001-07:002016-10-17T11:21:35.455-07:00A little leaflet goes a long way<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8axkudZjZK8hveJvmvckbiXk_hUnRDiSjmMYgiqYIVZ5TqtrV0gbUr1m9uM1AW_kPTv4WGFRrMSfTxA2HbpCAmzNQKT3xrdF-u-9KTpObzi8S5PAj6HN33Gdol8qfkiXQi7F8r_j1WXE/s1600/DontHideBeSeen_Services_v1_180916-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8axkudZjZK8hveJvmvckbiXk_hUnRDiSjmMYgiqYIVZ5TqtrV0gbUr1m9uM1AW_kPTv4WGFRrMSfTxA2HbpCAmzNQKT3xrdF-u-9KTpObzi8S5PAj6HN33Gdol8qfkiXQi7F8r_j1WXE/s320/DontHideBeSeen_Services_v1_180916-06.jpg" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">With small budgets come big dilemmas – you need to spend
money to make money, but you haven’t much money to spend. You are not alone and
there is often a fine line between bravery (confident decision making) and
recklessness (making the wrong decisions) when things are new.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">You need to promote your business in order for people to
know about it. It is that simple. So the methods to promote your business need
to sit within your budget and be effective. No method should work in isolation
– all your activities should be designed to support, complement and enhance
each other, further increasing positive results.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Moving past the absolute ‘must have’ essentials of strong
logo, informative website, brilliant business cards, professional letterhead
(for quotes and invoicing) and active social media, leaflets are a very strong
contender for getting on the ‘must have’ list as a strong marketing tool at a
relatively low cost.</span></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">So what’s so special about a leaflet?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Makes you look professional</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Supports your sales</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Promotes all your services/products</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Provides reassurance</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Provides information</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Promotes social media and website</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Increases awareness of you</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Relatively low cost</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Strengthens your brand (recognition) </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>An effective leaflet will generate leads...</b></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">...if you know what you want them to do</span></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Before you do anything, ask yourself the following
questions:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l6 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">1.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What do you want your leaflet to do? </span></div>
<div class="MsoListParagraphCxSpMiddle">
<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Generate
sales; get people to an event; get people to contact you; etc<o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">2.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Who do you want to pick up and ready your
leaflet? </span></div>
<div class="MsoListParagraphCxSpMiddle">
<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Who
is your target audience?<o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">3.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What do you want to tell these people? </span></div>
<div class="MsoListParagraphCxSpMiddle">
<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">How
fab you are; new product; range of services; testimonial; etc.<o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">4.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What do you want these people to do? </span></div>
<div class="MsoListParagraphCxSpMiddle">
<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Contact
you; visit website; come into store; attend an event; etc<o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">5.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->How will you get them to do it? </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>Call
or email you; social media; entice them with a voucher; provide a discount
code; etc.</i> </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">6.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Where will you be distributing the leaflets? </span></div>
<div class="MsoListParagraphCxSpLast">
<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Through
letterboxes; at an event; in the street; etc.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The answers to these questions will define the content, look
and size of your leaflet, in order to get the leaflet to be seen, read and be
kept so that they achieve your objectives.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>An effective leaflet will generate leads...</b></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">...if it has the right words</span></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">By answering the above questions you will know:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l5 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What you want to say</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l5 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Who you want to say it to</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l5 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->And what you want them to do</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">This sets the message, the tone and the actions. <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://dhbsmarketing.blogspot.com/2016/10/content-with-your-content.html" style="background-color: white;" target="_blank">Read more in ‘Content with your content?’ ></a></span></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The golden rules of leaflet content are:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be direct</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be concise</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be yourself</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be enticing</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be contacted</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->And NO TYPOS!!!!!!</span></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></u></b></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Be direct:<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">You know who you want to attract with this leaflet, so talk
to them direct with messages that will grab their attention.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Don’t make your content generic ‘catch-them-all’ messages.</span></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></u></b></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Be concise:<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Keep it short and to the point. Write down what you want to
say and then remove and rewrite all unnecessary words... and then add a touch
of humour or drama.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Take: </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihqX7dflH0kuGWtV2OkG3b9v2FP7K2cdJ2Ff1hxbVz6e7tU3agx699VFmOYzih6yOL98RsF5Jv4Mw0VihRVGAEAxLJo-iObuJicFIHqkpu3FqvHom-CnmfeRw0Z5jl61lhRcq6hz39x_Y/s1600/leaflet+ex1-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihqX7dflH0kuGWtV2OkG3b9v2FP7K2cdJ2Ff1hxbVz6e7tU3agx699VFmOYzih6yOL98RsF5Jv4Mw0VihRVGAEAxLJo-iObuJicFIHqkpu3FqvHom-CnmfeRw0Z5jl61lhRcq6hz39x_Y/s320/leaflet+ex1-01.jpg" width="249" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">And turn it into:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVhjHXeR5aIHnzklEOJtx3SDJUMqLthqmwwHA6NJGmYUELhOdsUln3tDKa7DZOaicXJqEp_rzhK8PUg4qqV9gzhXoB77ThEJT0ZkgAXS7uZ221qcf1Vcd9OZsKh4N-iPFBZ0qZi8NnVZQ/s1600/leaflet+ex2-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVhjHXeR5aIHnzklEOJtx3SDJUMqLthqmwwHA6NJGmYUELhOdsUln3tDKa7DZOaicXJqEp_rzhK8PUg4qqV9gzhXoB77ThEJT0ZkgAXS7uZ221qcf1Vcd9OZsKh4N-iPFBZ0qZi8NnVZQ/s320/leaflet+ex2-01.jpg" width="249" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Be yourself:<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Stay loyal to the rest of your marketing material (your
brand) – being consistent with your messages will make you memorable and
strengthen your brand.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Be enticing:<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Give your target audience a reason ‘why’ they should do what
you want them to do. </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l4 level1 lfo5; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Provide a discount code</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo5; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Include a voucher</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo5; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Put ‘for a limited time only’</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l4 level1 lfo5; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Offer a free gift with purchase</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Be contacted:<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Always give provide clear contact details: tel, email,
location</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Provide further information points of contact: website,
social media</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">And NO TYPOS!!!!!!<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">You only get one chance to make the right (very best)
impression, so don’t let misspelt words or bad grammar let you down.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>An effective leaflet will generate leads... </b></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">...if it is delivered in the right way</span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The best leaflets in the word are worthless if they do not
get into the hands of your target audience. Think carefully about how to get
them in the right hands and at the right times:</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Get out and about - put on your comfortable
trainers and head door-to-door yourself, go round events or hit the High Street (or use a company that offers targeted distribution services)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Carrier bags! Talk to a retail outlet (that
ervice/product) and see if you can get your leaflets put in their shopping bags</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Post up on notice boards – where do your target
audience shop, hang out, spend their free time, get their dental treatment, get
their newspaper, go for coffee, etc</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Utilise the postal service – Royal Mail offer a
number of leaflet distribution packages</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->With your local newspaper</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Send out with quotes and invoices</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">...and make sure you get the timing right! What’s the best
day of week, best time of year, best time of the day, etc</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>An effective leaflet will generate leads...</b></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">...if it has the right look</span></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you know where (and how) you are distributing your
leaflets, you will be able to determine the size needed:</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l3 level1 lfo6; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Handing out at an event – make them easy to fit
in a pocket or bag</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo6; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Dropping through letterboxes – make them small
enough to fit through but large enough to not get lost amongst the mail. (Also,
make sure they are thick enough to not crumple when posted!)</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l3 level1 lfo6; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Mail out with quotes or invoices – make sure they
fit the standard envelopes you use</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Make them stand out so that people actually choose to pick
them up and take a look:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l7 level1 lfo7; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Strong colours – avoid being garish, but be
bright and be bold</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo7; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Keep it clean – not just the language (!), but
the layout. Messy, overcrowded layouts will turn people off. </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l7 level1 lfo7; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Images speak a thousand words – the right images
will work much better than most words. Grab attention and show off your
business</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l7 level1 lfo7; text-indent: -18.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l7 level1 lfo7; text-indent: -18.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">So you see, a little leaflet can go a long way... if done properly.</span></div>
<br />
<div class="MsoNormal">
<br /></div>
V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-24286946801930627572016-10-17T11:08:00.000-07:002017-03-21T08:03:30.875-07:00Content with your content?<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6yCn55e4n6eEd3IX1cDnilcoK-ZVCIzzCxjVtqebpCBc5jBgLoVTZzcxqFSqwyuQKnA8OHMNYvH_9yOEX-rBrFyPFKdYUXUViujg5iLqb4cLzR5Nnqklhbsee0YFdkmteTRTAm-K2kgI/s1600/CONTENT+WITH+YOUR+CONTENT.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6yCn55e4n6eEd3IX1cDnilcoK-ZVCIzzCxjVtqebpCBc5jBgLoVTZzcxqFSqwyuQKnA8OHMNYvH_9yOEX-rBrFyPFKdYUXUViujg5iLqb4cLzR5Nnqklhbsee0YFdkmteTRTAm-K2kgI/s320/CONTENT+WITH+YOUR+CONTENT.png" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Marketing messages are used across such a variety of mediums
in business – they are in the words on your website, the posts on your social
media, the slogan on your vans, the footers of your emails, the text of your
leaflets... so how effective are your marketing messages? </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Strong, clear and consistent messages are needed across your
business in order to sell yourself to your target audience... to get their
attention and guide their actions. Your messages need to be just that – YOUR
messages. They should be unique to you as they will be the reason for a
customer to engage with your further. </span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">So it’s vital that you have the right messages.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Messages need to be:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Engaging</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Clear</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->To the point</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Memorable</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->...and evoke the desired reaction (action)!</span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">And here’s how you do it.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The objective of your marketing messages is to grab your
target audience’s attention and get them to react in the way you want. To do
this you need to be telling them how you will help them and why they should
choose you. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">1.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Show them you understand them</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">a.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What are your target audience’s problems or
desires</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">b.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Which do your products or services solve/fulfil?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">2.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Show them you can make life better for them</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">a.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What benefit will you provide </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">3.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Show them you are special</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">a.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->What makes you unique</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">b.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->How do you differ from your competitors</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">4.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Show them they can trust you</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">a.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Evidence of success stories (testimonials)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">b.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Evidence of qualifications and accreditations
(you are the expert)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">5.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Show you are talking direct to them</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">a.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->If you are promoting dog collars, lead (no pun
intended!) with: <i>For all dog lovers... </i> </span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i>b.<span style="font-stretch: normal; font-style: normal; font-variant-numeric: normal; line-height: normal;"> </span></i><!--[endif]-->Give
them a personalised call to action: <i>Get
on the dog and bone! Call us on...<o:p></o:p></i></span></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">Time to turn your target audience from potential customers to actual customers...</span></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be believable - don’t create expectations you
cannot fulfil</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Focus on the ‘you’ not the ‘we’ - focus on the
customer not your business</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Keep it simple – be concise and to the point
(grab attention quickly)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Get the right reaction – use imagery and words
to evoke emotions and feelings</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be versatile – make sure messages can be used
across different mediums (professional websites to twitter tweets)</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be consistent – use the same messages across
your business</span></div>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0tag:blogger.com,1999:blog-4905603278385246573.post-68320862218806070372016-10-13T06:10:00.000-07:002017-03-21T08:03:45.737-07:00Being naked doesn’t get you noticed.<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0STvAXtL0duSNdLnk4sxcBrGD6Z5MNrrNTnPq2mjjlqmC2LRTwFT0aTp-3h7ifPA88SjjNj9B0tYJJZVWPIV01TItlEqw7bEcxoKmkPPjDkdzMMsZJvgemq5nccCWwztesxDD78lp9Jw/s1600/being+naked+doesnt+get+you+noticed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0STvAXtL0duSNdLnk4sxcBrGD6Z5MNrrNTnPq2mjjlqmC2LRTwFT0aTp-3h7ifPA88SjjNj9B0tYJJZVWPIV01TItlEqw7bEcxoKmkPPjDkdzMMsZJvgemq5nccCWwztesxDD78lp9Jw/s320/being+naked+doesnt+get+you+noticed.png" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Have you ever noticed how many vans on the road are just plain.
Are these people’s car-substitutes or are they a business vehicle? Pretty sure
most of them belong to a business, but what business? Could it be a business offering
a service you are currently in need of? Guess we’ll never know... </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Advertising is an investment, and often not a little one.
Most forms of advertising have to be planned to run at specific times and in
specific places to get maximum impact – when your customers listen to the local
radio, where they drive past a set of billboards, within the right section of
the local paper they read... </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Advertising on your own company vehicles will give you an
amazing advert that runs 24 hours a day, every day of the year and will be
visible all over town, the county and beyond. </span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">So why wouldn’t you wrap your company vehicles?<o:p></o:p></span></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Costs too much<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->It’s not that expensive, have you actually got
some quotes?</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Think of the cost of placing an advert to run in
one issue of you local paper. One time hit versus an advert that will run and
run and run 24 hours a day every day, every week, every month, every year
(well, at least till it needs a refresh)</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->The relatively low outlay will be made back in
enquiries (sales generation)</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Different size and
style of vehicles<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Vehicle wraps can be done on all makes and
models of vehicle</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->A good design will be adaptable to different
sizes and shapes</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Only one company vehicle<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->One vehicle = one advert running every day in
multiple locations being seen by loads and loads of different people</span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Our name and number
are on our vans – that’s enough, isn’t it?<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->It’s a start, but not enough...</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Get noticed with graphics and colour</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Be memorable through visuals and key messages</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Promote different services not just your generic
business (flooring specialist becomes sales, fitters, laminates, slate, wood, tiling,
design, etc.) </span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Vehicles needed all
day <o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">-<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Most companies will fit wraps around your
schedules</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;">So no more excuses. Go on, get a quote and then get a
fantastic advert designed to get you noticed and your customers contacting
you... and be adventurous (stand out).</span></div>
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V R Healhttp://www.blogger.com/profile/10313080804725577556noreply@blogger.com0