Social Media PART 1: How?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

How.

The only way to be successful with your social media is to make it work for your business, and the only way to do that is to plan!

1. Define your objectives: what do you want to get out of social media?

• Let people know about you and what you do
• Get more people to go to your website
• Generate new sales leads
• Learn more about your customers’ habits, likes, needs, etc
• Get known in your local area
• Etc.

2. Decide how you want to be seen

• An expert in your field
• A local advocate for small business
• Someone with all the answers
• Informal, yet professional
• Approachable and fun
• Etc.

3. Know your target market. See blog post 'Hitting your business bullseye' >

Knowing who you want to connect with, what you want to achieve and the type of ‘personality’ you want to portray, will define what you post and how you write your posts.

Next blog, coming soon, 'Social Media: Which?'...