Social Media PART 2: Which?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

Read 'How' here >

Which.

There is no need to jump on to all the social media sites and set up accounts... just find out which social media platform (or two) will be most beneficial to your business. How? Find out which one your target audience uses the most.

Finding out just involves a little research – take a look at the different social sites and see what type of people are using them and what types of posts there are. Which one matches your business objectives and your customer base best?

Here are some key facts about some of the most popular social media platforms:

Facebook

• For sharing info, facts, stories, updates and images
• Used by almost 50% of people on the internet
• Used by almost 50% of all 65+ year olds on the internet

Google+

• For sharing information about yourself and your business and linking it to Google aps (such as maps, search, etc)
• Used by over 20% of adults on the internet
• Over 40% of users use it to find info on businesses

Twitter

• For sharing short info, facts and updates
• Used by almost 20% of all internet users
• 50% of users are under 35 years old

LinkedIn

• For sharing information about yourself and your business
• Over 60% of users are over 35 years old
• Often described as ‘Facebook for business’

Pinterest

• For sharing images (that can link to your website)
• Over  70% female users
• Used by almost 20% of all 50+ year olds on the internet

You Tube

• For sharing videos (that can be linked to your website)
• Used by over 80% of all teenagers on the internet
• Used by almost 50% of all those on the internet in their 50s

Instagram

• For sharing photos and very short videos (that can be linked to your website)
• Most popular categories are food, fashion and beer
• Over  90% of users are under 35 years old

Watch out for Part 3: Why? Coming soon...