Be seen. Be you. Be effective.

“Hello, I'm looking for an interior designer. I've just bought an old farm house and want to redecorate the whole place. Money's no object. I'm open to wonderful new ideas. Anyone there? ... Anyone?”

Wow, a perfect potential client. They have money, they want to give you creative freedom and they have a big project. Couldn't be better. Well, it would be better if that client had contacted you.

You are fabulous, why didn't they contact you?

Simple. They didn't know about you.

The simple science (aka logic) is just that, simple. If people can't find you, then they are not going to contact you.

Every organisation needs to make sure they are visible and being noisy. Logos, signage, advertising, events, online, media coverage, customer referrals, word of mouth... the list can go on.

When making sure you are seen, you need to be seen in the right light and you need to be making the right noises. No point having a whacking great billboard up if the writing is too small, or it is torn and dirty, or if you forgot to put on a telephone number. And no point having a great sponsorship of the local football club if your advertising is nothing like your business website or branding.

So... can your potential customers find you easily? Will they like the look of you?

Are you being seen and being seen in the best light?