The cost of marketing. The cost of not marketing.

Rumour has it marketing is an expensive thing to invest in. Oh, in that case best not dent the budget on those less important things like marketing and advertising. Problem solved!

Or is it?

Let’s stop and think about this for a minute... Are your customers buying as much as they were? Are your phones ringing off the hook demanding your services? Is your turnover where you want it to be? I would like to hazard a guess that the answer may be ‘no’, which means that you need to still be driving demand – you need to be out there, being seen by your customers.

Marketing services are key to helping businesses continue to grow, even through the tough times. By reminding customers you are there with the products they want and need, rewarding customer loyalty and offering additional benefits and savings to gain new business, will all help to drive your business forward.

The businesses that are proactive in their marketing strategy will be in a far stronger position, putting them ahead of the competition. Investing in marketing now will not only be addressing immediate needs, but building positive impacts on your business development for the future.

Just remember, demand for your services can only come from awareness of the services themselves and the fact you are offering them. If people don’t know about you or what you do, why would they come to you?

So in summary... Marketing is not a cost, it's an investment. And it doesn't have to be an expensive investment either.