Growing a business is about making
the right choices and taking advantage of the things that will help you grow.
Two examples of this are marketing and technology. Both, independently, create
amazing opportunities to springboard growth, but what about if you combine
them?
Marketing + Technology=Marketechnologing (and loads of great
opportunities!).
It’s part of everyday life.
Technology is a given part of a business’s day-to-day life –
operations and communications – and marketing is happening all the time in your
business, with or without your direction – every part of your business that
interacts with your customers/stakeholders is creating an impression about your
business. So harnessing the opportunities they can provide, separately or
together, will massively boost your business development.
So this is ‘Marketechnologing’
Marketechnologing is the beautiful blending of marketing and
technology and benefitting from the massive opportunities this can bring to
your business. And guess what... you are marketechnologing already! Websites,
social media, mailchimp, Google analytics, texting, Hootsuite, design tools,
planning software, etc.
Understanding technology and how it
can really help your business will enable you to market your business even more
effectively.
- Your technology effects how you do communicate and how you can
communicate with customers – having the best technology to communicate quickly,
clearly and effectively is key.
- Customers use technology for more and more of their decision
making – smartphones, ratings, reviews, comparisons, etc. So connecting with
customers through the technology they use is critical.
- Technology has changed how fast, how far and how targeted your
reach can be.
How good is your marketechnologing?
So if your customers are using technology to buy and make
decisions, are you using technology effectively to get in front of them? You
need to truly understand the technologies you use (smart devices, social media,
websites, mailchimp, etc) in order to understand the potential and how to
harness the benefits for your business.
Growth will come with great marketechnologing.
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