Social Media PART 3: Why?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

Read 'How?' here >

Read 'Which?' here >

Why.

With almost 40% of internet users following their favourite brands on social media and 30% using social media to research products, a social media presence now plays a significant and key role in business growth.

Here are just some of the reasons you should be on social media:

• Loyalty and trust is greatly increased when people feel they are interacting with you directly
• 1-in-3 people prefer making contact through social media rather than the telephone
• You can reach a larger audience of prospective customers
• It lets people know about your business and makes your business (brand) more recognisable
• You can find out what your customers do and like, so you can target them more effectively
• Direct more people to your website through links etc.
• Increase your search rankings on Google, etc.
• Free advertising and promotion through your posts
• Improve customer service through this preferred means of communication
• Gain feedback on your business products and services
• It’s free!