Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.
So how do you do that, which social media sites should you use,why should you bother, what should you post and when should you be doing it?
When.
The number of posts and frequency of posts will of course depend on your business type and your customer preferences. Based on social media sites’ best practices and different sources of research, the below guide can be used as a starting point for guidance (not gospel!):
Twitter: a tweet has a lifespan of up to two hours, but this can be as short as a few minutes. So up to five tweets a day tends to see a better chance of visibility.
LinkedIn: one post a day on a weekday.
Facebook: one or two posts a day during weekdays. Too many posts can lead to being ‘disliked/unfollowed’.
Google+: Seems to thrive on numerous posts and updates (up to four a day).
Instagram: Start with one a day, but increase as your number of followers increases.
Pinterest: Followers seem to favour multiple posts a day, more than a four a day appears preferable.
Social media.
Plan, be consistent, keep posting, post positive and enjoy it.
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