Social Media PART 4: What?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

What.

What you post will represent your business and create an image and impression of you and what you do... so make sure you are creating the right impression and the very best impression.

Plan your posts and when you are going to post them. This will ensure you have a continuous flow of quality, interesting posts and they will not become a rushed, poorly executed or pointless chore. 

Here are some suggestions for posts...

Promoting business 

New products/services

• Images
• Benefits
• When they will be available and how to get them

Premises

• Photos
• Changes
• Special features
• Location map

Staff

• At work
• New employees
• Key team members
• Personal achievements of individuals (outside of work)

Customers

• Industry types
• Individual case studies
• References
• Photos
• Jobs in progress
• Jobs complete
• Products (you sold) in use

Awards and Accreditations

• Details
• What benefits they offer customers
• Image of accreditation logo/certificate (and person who achieved it)
• Image of awards – photos of award/certificate and photos from awards ceremony

Marketing

• New business cards - images
• Brochures – image and link to PDF
• Leaflets – image and link to PDF
• Signs - image
• Van branding - image
• Uniforms – image
• Website – image and link to site
• Social media – links to other social media accounts
• Adverts and PR – images (in press) and link to PDF of advert/PR

Promotions

• Competitions
• Discounts
• Offers
• Sales

Local area

Promote other local businesses

• Businesses you have used
• Businesses you have worked with
• Business people you have just met
• New businesses to the area
• Suppliers
• Customers

Local events

• Business
• Networking
• Social
• Family

Photos of local area

• Beauty
• New
• Funny
• Famous (infamous)

New openings

• Businesses
• Tourist
• Restaurants
• Bars
• Shops

Local News

• Headlines
• Sports
• Feel-good
• Business
• Funny

National/international news

Changes in legislations 

• Summary of legislation and the change
• Impact on customers
• Solutions

Political changes

• Summary of the change
• Impact on customers
• Solutions

Financial changes 

• Summary of the change
• Impact on customers
• Solutions

Changes in marketplace

• Summary of the change
• Impact on customers
• Solutions

New opportunities

• Summary of opportunity
• Benefits for customers

Events

Events you are putting on

• Announce date and event details
• Reminders of upcoming event
• Summary of how event went
• Photos of event

Events your are attending

• Announce date and event details
• Reminders of upcoming event
• Summary of how event went
• Photos of event

Promote interesting/useful events in your area

• Announce date and event details
• Reminders of upcoming event
• Summary of how event went
• Photos of event