Thought for the day: How are you looking?

What adjectives describe your brand?

What adjectives describe what you stand for?

What adjectives describe your target audience?

What adjectives describe what your products/services do?

Understanding your personality is understanding your target market’s perception of you.

Social Media PART 5: When?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use,why should you bother, what should you post and when should you be doing it?

When.

The number of posts and frequency of posts will of course depend on your business type and your customer preferences. Based on social media sites’ best practices and different sources of research, the below guide can be used as a starting point for guidance (not gospel!):

Twitter: a tweet has a lifespan of up to two hours, but this can be as short as a few minutes. So up to five tweets a day tends to see a better chance of visibility.

LinkedIn: one post a day on a weekday.

Facebook: one or two posts a day during weekdays. Too many posts can lead to being ‘disliked/unfollowed’.

Google+: Seems to thrive on numerous posts and updates (up to four a day).

Instagram: Start with one a day, but increase as your number of followers increases.

Pinterest: Followers seem to favour multiple posts a day, more than a four a day appears preferable.

Check out this great social media infographic >

Social media.

Plan, be consistent, keep posting, post positive and enjoy it.

Social Media PART 4: What?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

What.

What you post will represent your business and create an image and impression of you and what you do... so make sure you are creating the right impression and the very best impression.

Plan your posts and when you are going to post them. This will ensure you have a continuous flow of quality, interesting posts and they will not become a rushed, poorly executed or pointless chore. 

Here are some suggestions for posts...

Promoting business 

New products/services

• Images
• Benefits
• When they will be available and how to get them

Premises

• Photos
• Changes
• Special features
• Location map

Staff

• At work
• New employees
• Key team members
• Personal achievements of individuals (outside of work)

Customers

• Industry types
• Individual case studies
• References
• Photos
• Jobs in progress
• Jobs complete
• Products (you sold) in use

Awards and Accreditations

• Details
• What benefits they offer customers
• Image of accreditation logo/certificate (and person who achieved it)
• Image of awards – photos of award/certificate and photos from awards ceremony

Marketing

• New business cards - images
• Brochures – image and link to PDF
• Leaflets – image and link to PDF
• Signs - image
• Van branding - image
• Uniforms – image
• Website – image and link to site
• Social media – links to other social media accounts
• Adverts and PR – images (in press) and link to PDF of advert/PR

Promotions

• Competitions
• Discounts
• Offers
• Sales

Local area

Promote other local businesses

• Businesses you have used
• Businesses you have worked with
• Business people you have just met
• New businesses to the area
• Suppliers
• Customers

Local events

• Business
• Networking
• Social
• Family

Photos of local area

• Beauty
• New
• Funny
• Famous (infamous)

New openings

• Businesses
• Tourist
• Restaurants
• Bars
• Shops

Local News

• Headlines
• Sports
• Feel-good
• Business
• Funny

National/international news

Changes in legislations 

• Summary of legislation and the change
• Impact on customers
• Solutions

Political changes

• Summary of the change
• Impact on customers
• Solutions

Financial changes 

• Summary of the change
• Impact on customers
• Solutions

Changes in marketplace

• Summary of the change
• Impact on customers
• Solutions

New opportunities

• Summary of opportunity
• Benefits for customers

Events

Events you are putting on

• Announce date and event details
• Reminders of upcoming event
• Summary of how event went
• Photos of event

Events your are attending

• Announce date and event details
• Reminders of upcoming event
• Summary of how event went
• Photos of event

Promote interesting/useful events in your area

• Announce date and event details
• Reminders of upcoming event
• Summary of how event went
• Photos of event

A few of my recent clients.

Here are just a few of my recent clients. Click on the arrows to bring up the case study for the work I did for them:

Dolphin Telecoms: A refreshing move forward >

Feel Good Flooring: We got it covered >

The Beeline. Creating a real buzz >

Pro-Fit Energy. Providing the energy to grow >

Little Gems Preschool. Delivering fun, laughter & learning >

Whitehall Livery. Groomed to perfection >

Social Media PART 3: Why?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

Read 'How?' here >

Read 'Which?' here >

Why.

With almost 40% of internet users following their favourite brands on social media and 30% using social media to research products, a social media presence now plays a significant and key role in business growth.

Here are just some of the reasons you should be on social media:

• Loyalty and trust is greatly increased when people feel they are interacting with you directly
• 1-in-3 people prefer making contact through social media rather than the telephone
• You can reach a larger audience of prospective customers
• It lets people know about your business and makes your business (brand) more recognisable
• You can find out what your customers do and like, so you can target them more effectively
• Direct more people to your website through links etc.
• Increase your search rankings on Google, etc.
• Free advertising and promotion through your posts
• Improve customer service through this preferred means of communication
• Gain feedback on your business products and services
• It’s free!

Social Media PART 2: Which?

Social Media for small, local businesses is about connecting you to people and organisations that will benefit your business.

So how do you do that, which social media sites should you use, why should you bother, what should you post and when should you be doing it?

Read 'How' here >

Which.

There is no need to jump on to all the social media sites and set up accounts... just find out which social media platform (or two) will be most beneficial to your business. How? Find out which one your target audience uses the most.

Finding out just involves a little research – take a look at the different social sites and see what type of people are using them and what types of posts there are. Which one matches your business objectives and your customer base best?

Here are some key facts about some of the most popular social media platforms:

Facebook

• For sharing info, facts, stories, updates and images
• Used by almost 50% of people on the internet
• Used by almost 50% of all 65+ year olds on the internet

Google+

• For sharing information about yourself and your business and linking it to Google aps (such as maps, search, etc)
• Used by over 20% of adults on the internet
• Over 40% of users use it to find info on businesses

Twitter

• For sharing short info, facts and updates
• Used by almost 20% of all internet users
• 50% of users are under 35 years old

LinkedIn

• For sharing information about yourself and your business
• Over 60% of users are over 35 years old
• Often described as ‘Facebook for business’

Pinterest

• For sharing images (that can link to your website)
• Over  70% female users
• Used by almost 20% of all 50+ year olds on the internet

You Tube

• For sharing videos (that can be linked to your website)
• Used by over 80% of all teenagers on the internet
• Used by almost 50% of all those on the internet in their 50s

Instagram

• For sharing photos and very short videos (that can be linked to your website)
• Most popular categories are food, fashion and beer
• Over  90% of users are under 35 years old

Watch out for Part 3: Why? Coming soon...

Peek-a-boo. Found you!

Hi. I'm Victoria...

I am a marketing consultant and I have a lot to say about a lot of things to do with helping small businesses get new customers.

The key to winning new customers? Be seen by those customers!

Don’t hide behind your qualifications, don’t wait for your great idea to be delivered by someone else, don’t sit in your plain white van wondering how to get new customers... be seen!

Be seen through a recognisable logo, a catchy strap-line, an advert in your customers’ favourite paper, popping up in their Facebook feed, landing on their doormat, supporting their favourite sports team, on the back of their take-out menu, driving past them on the way home...

I provide the images, the messages and the tools to tell your potential customers all about you, exactly who you are, what you do and how you will provide the best service for them.

I keep it simple and effective, offering a pick and mix package of logos, leaflets, adverts, campaigns, case studies (and more) that will make you be seen and help you win new customers.

I've been marketing for two decades (and counting). I value business, I value people and I know that marketing is a very personal thing. So I listen.

I listen to what you are looking for, what you want to achieve and what your concerns may be. I then recommend exactly what will work for you and ONLY what you need. I keep the costs down and the results up.

I will make you be seen.
And seen in the right light.
And by the right people.